Audi has unveiled the third generation of the Q7 with a groundbreaking technology that projects turn signals directly onto the road surface. The system uses projectors integrated into the headlights and taillights to display illuminated arrows synchronized with the vehicle’s conventional turn indicators.
According to the automaker, the goal is to make the driver’s intentions more visible to pedestrians, cyclists, and other road users, especially at night or in low-light conditions. The projections are activated automatically whenever the turn signal is engaged.
The new feature is part of the SUV’s updated Digital Matrix LED lighting system. In addition to the projected arrows, the headlights can also display visual warnings directly on the road for the driver. Functions demonstrated include slippery-road alerts, guidance in construction zones, and targeted lighting designed to highlight pedestrians near the roadway.
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At the rear, the OLED taillights have also received additional capabilities. The system improves the visibility of turn signals for vehicles following behind and can display warning symbols to attract the attention of other drivers in potentially hazardous situations.
The technology will debut on the new Q7, which is scheduled to reach the market later in 2026, and is part of a broader Audi strategy to transform lighting systems into active safety and communication tools.
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Photos and video: Audi / YouTube @AdrianPadeanu. This content was created with the help of AI and reviewed by the editorial team.
